Online reputation monitoring service should be a crucial part of both your public relations and search engine optimization plans. Efficiently managing your online reputation involves several aspects of public relations blended with effective search engine optimization techniques.

To explain the basics of online reputation monitoring, here are the who, what, when, where and why.

1 – Who needs it?

Every business and even prominent individuals need to monitor their online reputation. If you’re concerned about either your reputation or your business’s reputation, consider looking into ways to manage your online reputation.

2 – What is it?

Online reputation monitoring is the act of managing what is being said about you online. It involves monitoring what is being said about you in search or social media and responding appropriately. It encompasses search results, social media sites, blogs and more. If it’s being said about you on the web, you need to know.

It’s also a way to take control of what is being said about you. A couple of examples of this would be using reverse SEO tactics to push down any negative search results about your business and responding positively to criticism in social media.

3 – When do I need it?

Like a crisis public relations plan, an online reputation management plan should be in place before you need it. But unlike a crisis public relations plan, your reputation management plan should be an on-going aspect of both your public relations and search engine optimization plans. At any given time, almost every business could benefit from enacting a reputation management plan.

4 – Where Should I Get Help?

Since managing your online reputation is such a crucial part of both your public relations and search engine optimization plan, it is best to consult an online reputation monitoring service with a reputation in management profession. Effectively managing your online reputation requires a unique set of skills and is better left to professionals.

5 – Why Do I Need it?

Online reputation monitoring is about being proactive. Negative information about businesses snowballs online. All it takes is one person to write something negative about your company and their friends/followers to share it and *boom* you have a full-blown online crisis. Even worse, online consumers are notorious for believing and passing along false information.

A reputation management plan can prevent situations like this. A critical component of online reputation management is monitoring what is being said about your brand online and in social media.

This keeps you aware of any potential problems that may be brewing and allows you to squash them before they threaten your company’s reputation.