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Friday 22 June 2018
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Being creative in the B2B space

Custom printed packaging tape is a great way for brands to stand out from competition. I’m sure as a business, you never truly considered to true benefits this product offers to your overall brand strategy and to the security of your products.

It can even be modified to project the current marketing campaign companies have adopted.

There are many other ways companies can be creative when it comes to their marketing. Instead of using observations to make decisions, it is best to use insights. The more relevant data and information companies have to base their next move on, the more successful their strategy will be successful. It is important to take the time to get a better understanding of your target audience to get a better idea on how to connect deeper and have more meaningful with your audience.

When the term B2B is used, we think of a dry interaction between two companies. But this is not the case since it is a human being making the decision to purchase your product or service. Keep that in mind next time you communicate with someone within a company, try to get as much information about them as possible to understand the way they would like to be spoken to and the way you want to present your company to them.

 Once you get a better understanding of what your target audience would look like, think about clever ways to apply what you have learned and think of ways to creatively and realistically get it in front of them.

There is an increasing amount of pressure by brands to start and maintain some kind of content marketing strategy since it is well received by customers as well as search engines. Now the question becomes, who is the best person for the job? Is it someone internal or should it be another person that is a like-minded contributor? It is no secret that the public would rather not be “talked at’ by brands.

Another point to consider when coming up with your campaign is that the human memory is governed by emotion. The most powerful ones to get your audience to feel are empathy and humour since they will greatly increase engagement and retention.

Once you have all this in place, it is then a good idea to see just how you are performing as compared to the way you used to previous to the changes. Custom printed tape with your brand logo for example needs to find ways to compel to their target audience. Since all companies selling product needs to seal their boxes with tape, it is a product that can be marketed to the masses. In this case, it is good to start with one industry or one segment and work from there.




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