SEO can be defined as the methodology of strategies and tactics that is used to increase the visitor traffic on the website. SEO stands for Search Engine Optimisation which means to increase the quality and quantity of the traffic.
Many experiments and tactics are carried by the marketers to make their website search engine friendly and rank on top of the page. SEO is the process that is ever changing and not fixed. Based on the traffic responses, the tactics and rules result in modification.
As the search results aims to improve the ranking of the site and also the quality of search results, the tactics are changed, new softwares are introduced. Looking for new SEO strategies. I will share you with the new strategies. These strategies will show their results upon hard work and determination. Let me take you to the guiding tour.
Satisfying Your Users
You must be aware of the fact that google search has the priority of satisfying and pleasing the visitor by its algorithms. Google’s intent is to provide the best search result to the searcher. So, the content and its site must fulfill the search motive of the searcher.
This means that if someone is searching for “marketing management”, then the results should be related with the management tactics for marketing and not irrelevant. When the user gets the correct information that is searched for, then he will definitely be satisfied. And ultimately it will result in high traffic and ranking.
Longer Dwell Time
It is assumed that the longer the visitor on the site the more interested they would seem in the website and hence more chances of conversion. Longer dwelling time implies that the visitor is interested and is engaged on the website. And engaged users are more likely to share the content through emails, social sites etc and hence they can themselves convert into either a lead or an email subscriber or may even remain a customer which benefits us by promoting the website.
Now that you are aware that it is important for the user to dwell for long on the site, you must use tactic that will keep the site interesting. That can be done by design, engaging content, ideas that will attract the visitor for long. Some changes you may require for the users to dwell for long and keep them interested on your website can be stated as:
The people are so busy in their schedule that they do not have any specific time for searching and analysing. The searches which are carried by them are sometimes during the working hours or sometimes travelling time. And hence, they demand for high speed. Thus, the website shall be mobile friendly as well shall have the speed. People will prefer those sites who has speed and works smoothly. I do honestly understand the struggle while working on slow website. It is annoying for me as well, hence, keeping that struggle in mind, I am suggesting for smooth working website.
Mobile Friendly Design
Need not to explain this point in details as it is very understood reason. People now browsing mainly using cellphones only, hence, the sites should be mobile friendly. This will help the user as well the marketer in the business. I shall end this point without making the article unnecessarily long, by saying that mobile friendly design is the most favourable for the marketers and the site shall be responsive as well.
In-Depth Topic Coverage
SEO is termed as the high valued marketing as it has ever-changing tactics and is equally important to conquer the ranking based on google algorithms. In other words, SEO is evolving and with evolution comes change in the process. When the user searches any type of information, then the searches will be based on keywords. Hence the content that has to be written shall contain the keywords with in-depth information related with the topic.
Keywords research is evolving with Google’s Knowledge Graph. This technology allows Google to understand the visitors’ searches regardless of how they phrase them. But focusing on only stuffing of keywords is not the point that will yield results, but focusing over the content and explaining every piece in depth shall also be the focus. Focusing over the content which has keywords as well, will definitely be ranked on top with remarkably good score.
Re-optimizing Existing Content
If you have a content creating site on which you have to post a content almost on daily basis, then re-optimizing the previous content can be one experiment. When a website publishes the content on daily basis, then readers shall read the recently published content and it is also possible that they does not remember the previous content.
Now, since the website publishes the content on daily basis, then they shall optimize already written content. This can be done once in a while of the year (quarterly, half-yearly or yearly). But you can keep this thing in mind that it shall not take so long that it finds its place only in books.
Content Experiments and Personalisation
Once the website reaches on the first page of Google, then user experience shall remain the focus of SEO experimentation. Many Google algorithms are also used to keep a check over the conversion rate as well as effect on the page ranking. Hence, based on visitors’ update we can experiment on the content. This also means that, when the feedback will be shared to us by visitors then we will get the idea about their demands.
Tools like Google Analytics or Lead Forensics alternatives shall update us whether the content shall attract visitors or not. It is a way to test the score of your page which can be very helpful for the future business.
Since already understood that SEO is an ever changing process that keeps evolving. Strategies and techniques which were useful 2 years ago may not yield result now. Hence, the above mentioned experiments and techniques may work now but not afterwards. To understand this evolving process keep reading, learning, understanding and testing for new approaches.