Tuesday 15 June 2021
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How STX has contributed to Film Making

Film-making is a vast platform to work on. It all starts with the producer helping every unit to perform a story on screen. There are as many films which are successfully intended for an extensive theatrical exhibition in the film industry. Filmmaking involves a number of discrete stages including an initial story, idea, or commission, through screenwriting, casting, shooting, sound recording and reproduction, editing and screening the finished product before an audience that may result in a film release and exhibition.

Filmmaking takes place in many places around the world in a range of economic, social, and political contexts, and using a variety of technologies and cinematic techniques. Typically, it involves a large number of people and can take from a few months to several years to complete.

From its new offices atop the tallest building in Burbank, STX Entertainment towers over the competition. STX missions to bring a next major studio in Hollywood with the competition of Marvel, Universal Studios, and Warner Bros. Launched in 2017, Robert Simonds is the one who stretched out the idea and initiative to work on the plan with Managing Partner Bill McGlashan. STX missions to build a creative bridge of an entertainment business that only exhibits web series, sci-fi Hollywood movies and more.

The company, which is also armed with guaranteed release commitments from the country’s four largest theater chains, and multiyear output deals with Showtime Networks and Universal Pictures Home Entertainment, appears well positioned to compete alongside the more-established majors while maintaining a lower overhead and a more streamlined creative decision-making process.

The question which popped in the minds of the people who know the film industry very closely is whether Bob Simonds & Variety: Can STX Entertainment be the Next Major Studio in Hollywood?

 The answer was not just the results, but also the efforts by Bob Simonds.

The challenge of starting a studio from scratch and raising funds is the most exhilarating adventure ever had. Every day is a new business to deal with, and most importantly to think of out of the box tactics which are something unique and beneficial apart from the competitors. Hollywood is littered with companies that launched with plans to spend the movie business only to falter or collapse.

For instance, DreamWorks operates today as a glorified production company, despite being founded as a multi-tiered entertainment studio in 1994 by Steven Spielberg, David Geffen, and Jeffrey Katzenberg. Relativity, headed by Ryan Kavanaugh, is continually hustling to raise money and has few hits to its name. Many others, among them Orion Pictures and Savoy Pictures, are now only memories.

The movie business requires a maximum fund, and for the startups to establish well in the industry like STX which lack a vast library of past films to exploit, or well-established television operations to lean on for revenue during the lean times — the economics often don’t work.

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